Cookie Policy

1. WHAT ARE COOKIES?

Cookies are small text files stored on your device (computer, tablet or mobile phone) when you visit a website. These files allow the website to recognise your device, improve your browsing experience, ensure proper website functionality and collect statistical information.

Cookies do not directly identify users, but they may collect personal data when combined with other information.

2. WHAT ARE COOKIES USED FOR?

Grafipronto uses cookies to:

  • ensure proper website operation;

  • enable essential features (e.g. shopping cart, login);

  • remember user preferences;

  • analyse website traffic and usage;

  • measure the effectiveness of advertising campaigns;

  • display relevant advertisements;

  • provide chat and customer support functionalities.

3. TYPES OF COOKIES USED

3.1. Strictly necessary cookies

These cookies are essential for the website to function properly and cannot be disabled.

Examples include:

  • session cookies;

  • security cookies;

  • payment processing cookies;

  • shopping cart cookies.

Legal basis: legitimate interest / performance of a contract.

3.2. Functional cookies

These cookies allow the website to remember user choices (such as language or preferences), providing a more personalised experience.

Legal basis: consent.

3.3. Analytics / performance cookies

These cookies collect statistical information on how users interact with the website, helping us improve performance and content.

Tools used:

  • Google Analytics 4 (GA4)

Data is processed in an aggregated and, where possible, anonymised manner.

Legal basis: consent.

3.4. Marketing and advertising cookies

These cookies are used to:

  • display relevant advertisements;

  • measure advertising campaign performance;

  • enable remarketing.

Tools used:

  • Google Ads

  • Meta Platforms (Facebook / Instagram)

Third parties may set these cookies.

Legal basis: consent.

3.5. Communication and support cookies

These cookies enable live chat and customer support features.

Tools used:

  • Tidio (live chat)

Legal basis: consent.

4. THIRD-PARTY COOKIES

Some cookies are placed by third-party providers, including:

  • Google (Analytics and Ads)

  • Meta Platforms (Facebook / Instagram)

  • Shopify

  • Tidio

These providers may process data outside the European Economic Area, with appropriate safeguards in place under the GDPR, such as Standard Contractual Clauses.

5. COOKIE MANAGEMENT AND CONSENT

When you first visit the website, a cookie banner is displayed, allowing you to:

  • accept all cookies;

  • reject non-essential cookies;

  • Customise your preferences.

You may change or withdraw your consent at any time through the cookie banner or browser settings.

Disabling certain cookies may affect website functionality.

6. MANAGING COOKIES IN YOUR BROWSER

You can configure your browser to block or delete cookies. Please consult your browser’s help section, such as:

  • Google Chrome

  • Mozilla Firefox

  • Safari

  • Microsoft Edge

7. LINK TO PRIVACY POLICY

For more information on how we process personal data, please refer to our Privacy Policy, available on the website.

8. CHANGES TO THIS COOKIE POLICY

Grafipronto may update this Cookie Policy at any time.
Any changes will be published on this page.

9. CONTACT

For any questions regarding cookies or data protection, please contact us at site@grafipronto.pt